Brand Guidelines

We've created a set of guidelines to help you bring our brand to life.

On this site, you'll find high-level guidelines and the assets our partners use most. Check out our Big Blue Guide if you'd like to take a deeper dive into our brand.

Our Personality

Our brand is defined by these traits that we put into action across all our campaigns and channels.

It's flexible enough to work across the entire TOPPAN ecosystem, while keeping our place as a pioneer who breaks the rules for all the right reasons.

Website Logo Size: 190px x 91px 

Whenever possible, the TOPPAN logo should be Blue. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Color combinations are shown in order of priority.... when ....???

Safe Zone

The logo's safe zone is equivalent to the height
of the "T" on all sides.

Primary Brand Colour

TOPPAN Blue
Primary Colour — TOPPAN Blue (#1176C2)
● Use as the dominant brand colour across all brand touch points.● Represents trust, reliability, innovation, and clarity.● Ideal for logos, headers, key callouts, and core brand elements.● Provides a modern, confident, and distinctive tone within our visual identity.

Printing TOPPAN Blue

Secondary Colour — TOPPAN Blue (#2A94E3)
Our blue is important to us. If you ask people "What comes to mind when you think of TOPPAN?", the word "Blue" is one of the most common responses. So, understandably, we’re quite particular about it.

Typography

The logo's safe zone is equivalent to the height
of the "T" on all sides.

Safe Zone and Tracking

The logo's safe zone is equivalent to the height
of the "T" on all sides.

Iconography

Icons are part our emotive and navigational language. They also bring attitude and texture to our stories. The icon and the rounded Vessel should always have a contrasting color.

Heading

Text element

Grid

Don’t underestimate the power of the grid.

A simple, flexible system that brings Hulu together on every platform.

Using the following approach,
we can create a consistent 1:1 grid system that works across all formats.

Heading

Text element

Static Toolkit

The static toolkit exists to ensure visual consistency and maximize brand linkage. Below are the main layout formats used for acquisition-based static creative.

Text / Product / Images /

Explain how the brand should communicate visually and which element to use or not and how to apply them.

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